Conquer your marketing by choosing the right tech stack
A Guide to Choosing the Right Marketing Tools
When it comes to marketing your business, there are countless options out there. From email platforms, social media schedulers to analytics dashboards and branding, the choices can feel overwhelming. How do you know which marketing tools are right for your business? Luckily, we’ve put together a handy guide to help you make the right decision!
Start With Your Goals
Before you start researching different marketing tools, it’s important to take a step back and think about what your goals are. Do you want to reach a new audience? Generate more leads? Increase sales? Knowing what your end goal is will help you narrow down your search for the perfect tool or combination of tools.
Understand What Each Tool Can Do
Once you have your goals in mind, it’s time to look into each tool available and determine how they can be used to achieve said goals. Email platforms, like Convertkit are great for staying in touch with leads and customers all at once, while CRM platforms, like Dubsado, can help automat4e individualized communications and improve existing client relations. Some social media schedulers prioritize reporting, while others create a seamless scheduling workflow. Doing some research into each tool will help you make an informed decision about which one(s) to use.
Don’t Bite Off More Than You Can Chew
It’s easy to get carried away when choosing marketing tools—after all, they all sound amazing! But before getting too excited, remember that each tool requires time and effort in order for it to be successful. If you don’t have the capacity or resources necessary for a certain tool (i.e., time or money), then it might not be best for your business at this point in time. Focus on picking one or two that fit within your budget and timeframe so that you don’t spread yourself too thin.
Marketing Tools We Can’t Live Without:
- Canva – Social media graphics, sales presentations, creating client templates and so much more
- Later – social media scheduling & reporting
- Google analytics – Website analytics
- Convertkit – Mass emails like newsletters and offers
- Dubsado – Customer relations: sending invoices, automated messages, workbooks and more
- Asana – content planning, project management, keeping track of due dates and tasks
With so many marketing tools available these days, it can be hard to know which one is right for your business needs. But by starting with your goals in mind and understanding what each tool has to offer, you can find the ones that work best for you and make sure they fit within both your budget and timeframe. Now that you know what goes into choosing the right marketing tools for your business, go forth and conquer!
