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Follow Me Into The Dark

pollinatemarketing

Stop Guessing & Start Growing
Strategic Advisory + Full-Service Marketing
Helping CEOs Turn Data Into Dollars
↓ Let's Talk Growth

“Remind me again why I need to niche?” I asked

“Remind me again why I need to niche?” I asked my marketing bro, business coach with a pit in my stomach.

I must have heard that advice a thousand times. Each time, it felt like a tiny paper cut to my soul.

Because the truth is - I love serving different industries. I felt a fire in my belly helping a restaurant owner find new patrons through social media & influencer partnerships, the same way I did helping a therapist scale without setting foot on social media.

For years I thought something was wrong with me, that I must not want it bad enough to do the marketing bro work. Until I looked at the data.

My most successful growth strategies? They weren’t the ones that fit perfectly into a framework or 10 day challenge. They were the ones that let my natural genius lead.

That’s when I realized I needed more of what I loved, to get new clients and serve in a way that felt exciting for me and my team. I was fighting my superpower.

My zone of genius? It’s chasing data breadcrumbs, creating clarity from chaos - Helping businesses find THEIR way to scale (Not someone else’s)

Your permission slip to succeed doesn’t need to look like Anyone else’s blueprint ✨

Let’s be so for real right now. It’s not alway

Let’s be so for real right now. It’s not always about the money. It’s about how you feel in your business, how you support your team, and how your business supports you.

I’ve been struggling with the fact that we are flat this year, but in Jan. 2024 I said I was okay with slower growth in favor of rediscovering joy personally and professionally and we’ve grown in so many other ways. I have to constantly remind myself that if it doesn’t feel exciting and aligned, I don’t want it.

That being said, I’m claiming aligned, joyful growth in 2025.

Who’s with me??

Your business gets bigger when you’re willing to

Your business gets bigger when you’re willing to admit you’re wrong. ✨

While everyone preached niching down, my soul knew our magic came from variety. From pouring into different industries, communities, and dreams that light us up. 💫 I was squeezing myself into a plan made for marketing bros, when strategy and building a business that works toward attaining a dream life (not just soul-less growth for the sake of growth) was my superpower.

Here’s what I know now: Sometimes being wrong means telling “best practices” to go to hell.

Your ego wants you to defend those comfort-zone decisions. Your growth? It’s waiting on the other side of “I might have this wrong.”

Whatever story you’re telling yourself about your business - if questioning it feels terrifying, that’s exactly where your expansion lives.

It’s time to go bigger, babe. 📈

We’re offering strategic growth partnerships where we go beyond marketing and partner with you to create a growth strategy that ALIGNS with you and how you want to do business. Interested in learning more? Drop us a DM!

Numbers tell whatever story we train them to tell.

Numbers tell whatever story we train them to tell.

After helping dozens of businesses scale, here’s what I’ve learned about making data actually useful:
- Start with the end in mind (revenue, not vanity metrics)
- Map the customer journey backwards
- Identify the handful of metrics that actually move the needle

This approach has helped clients:
- Cut ad spend by 50% while tripling results
- Finally understand their true customer acquisition cost
- Make confident decisions about where to invest next

The key isn’t more marketing or more hustle. It’s better to ask questions and know where to invest your energy.

The REAL cost of being “nice” hit me hard this

The REAL cost of being “nice” hit me hard this year when I realized I was:
* Not raising prices despite rising costs
* Adding “quick” services that were totally out of scope
* Scrambling for last-minute “urgent” emails or additions that could’ve been planned
* Taking on my clients’ responsibility for marketing calendars

Sound familiar? 👀

Here are the exact phrases that were costing my agency growth:
🚫 “We’ll keep your rate the same as last year...” (While my team deserved raises & tools got more expensive)
🚫 “Sure, I can squeeze in that extra email...” (Even though it meant late nights & rushed strategy)
🚫 “No problem, we’ll get that post up ASAP!” (Instead of sticking to our approved content calendar)

As I step into 2025, I’m redefining nice:
Nice = Paying my team what they’re worth
Nice = Setting clear boundaries that protect quality
Nice = Charging prices that fund excellence
Nice = Making space for innovation and growth

When we operate this way, everyone wins: Clients get our best thinking, not just our busy work, Projects stay focused on real impact, not endless additions,Teams have capacity for excellence, not just execution, Results improve because we’re not spread thin

My 2025 power phrases:
✨ “Let’s review our rates to ensure continued excellence”
✨ “I’ll scope that properly to give it the attention it deserves”
✨ “Our content calendar requires 48-hour notice for best results”

You’re staring at reports from Meta, Quickbooks,

You’re staring at reports from Meta, Quickbooks, your ads agency... and the math isn’t mathing. Sound familiar?

Here’s what I’ve learned after 9 years of helping businesses cut through the noise:

- More data ≠ better decisions
- Most businesses track vanity metrics that don’t impact revenue
- The real growth lever isn’t more marketing - it’s understanding what already works

Last month, a client discovered they were spending $1600/month on ads that generated zero customers. Zero.

The problem wasn’t the ads. The problem was not having a clear story behind the numbers.

🔍 Quick self-audit:
- Can you name your top 3 lead sources by revenue (not just lead volume)?
- Do you know your customer acquisition cost by channel?
- Can you predict next month’s growth based on current data?

If you answered “no” to any of these, you’re not alone. But imagine having these answers at your fingertips...

We are so honored to capture and spread the world

We are so honored to capture and spread the world about so many amazing local, Colorado Springs businesses like @jstarjewelrydesigns.

We’ve been working with Jessica to drive foot traffic and online sales for her permanent and handmade jewelry shop and it has been so fun to witness her creativity and spread the world through social ads and emails. ✨

You’ve taken the steps. You’ve invested in you

You’ve taken the steps. You’ve invested in yourself and your business. It is already happening for you.

Client experience is our holy grail. Steal our mee

How are you setting new clients up for success whe

How are you setting new clients up for success when they walk into your office?

——-
Therapists, counselors, mental health professionals, local businesses

You show up for your clients, for your team and fo

You show up for your clients, for your team and for your loved ones, but are you pouring into the business side of your practice in the same way you’re hoping it pours into you and your community?

It just takes showing up in small ways, giving your practice the attention it deserves and looking at making your client experience online and IRL that much better. Take a peek at the small little things that you can pour into and you’ll be surprised by how magically it all unfolds ✨

The truth about growing your therapy practice: You

The truth about growing your therapy practice: You could spend 4+ hours a week posting on social media and get... 3 likes. Or you could meet your ideal therapy clients where they’re already searching for you and get fully booked out!

We’ve been told social media is the fastest, cheapest way to grow a therapy practice. But is that really true for mental health professionals?

Group practice owners, where are your patients really coming from? How are you doubling down on what’s actually working for your therapy practice? Why would you spend time growing a whole new channel, when you could fully leverage things you KNOW are working.

Therapists, counselors, psychologists - share your insights on effective what’s getting new people on your couch and truly growing your impact in the comments.

We’re shaking things up! We’ve been quietly pr

My live language is literally giving (solicited) a

My live language is literally giving (solicited) advice. Got a question? I can’t wait to see the community help you through it 💕

The last one hits so hard 🫠

The last one hits so hard 🫠

Clients won’t book with you just for the results

Clients won’t book with you just for the results.

So many businesses lose opportunities because of this.

There are people out there offering what you do for a lower price.

There are people out there offering a worse service, but getting in front of more people and booking more clients.

You need to not only capture people’s attention online, but also meet them where they are and make it easy for them to book with you.

And a large part of that is consistent communication that comes quickly & is easy to decipher.

This should include clear messaging around who and how you help. It should also include quick follow up and easy booking processes.

This not only increases the number of bookings, but it also decreases churn and infinitely affects the quality of client you attract.

Studies show that clients are 4.5x more likely to recommend companies with excellent customer experience

And in an industry where tech companies and ai are creeping in on your caseload, you have to have your current and potential client management & communication system dialed in.

A large part of this is consistent

We’re Hiring! 🌷 Executive Assistant & Client

We’re Hiring! 🌷

Executive Assistant & Client Delivery Specialist Part-time (20 hrs/week) | Remote with some in-person
Are you a creative go-getter with a knack for organization? Join the fam

We’re seeking a detail-oriented multitasker to:
* Manage social media & marketing campaigns
* Assist with project management & client relations
* Support our CEO with scheduling & inbox management

You’ll thrive here if you’re:
* Equally creative & analytical
* A service-minded team player
* Great at communication
* Excited by a fast-paced environment

This is an entry-level position with room to grow! Some experience is appreciated. Full job description & application instructions in our bio 👆

Just feeling so dang lucky for this amazing team.

Just feeling so dang lucky for this amazing team. I literally can’t believe I found two amazing, talented women who care just as much as I do about our clients, our community and our world. Can’t wait to take on the next phase of this business journey with these two in my corner ✨

We do what you know you should be doing, but can’t get to with all that’s required from your ACTUAL job. Plus, we spend time analyzing the numbers, learning the new trends and platforms and setting you up for success ✨

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